WINE USED TO BE SOOOO
BORING

IN 2015, FOLLOWING THE INFAMOUS SOUTH HAMPTON ROSÉ SHORTAGE...

JOSH OSTROVSKY, A.K.A. “THE FAT JEW,” AND TANNER AND DAVID OLIVER COHEN, FOUNDERS OF “WHITE GIRL PROBLEMS,” LAUNCHED SWISH BEVERAGES WITH THEIR FIRST PRODUCT, WHITE GIRL ROSÉ.

IN 2016
BABE IS BORN

A BRIGHT AND REFRESHING ROSÉ TARGETED TO A NEW CULTURE OF WINE DRINKERS WHO JUST WANT TO HAVE FUN.

IN 2019
BABE BECOMES THE OFFICIAL WINE OF THE NFL

THIS SEASON BABE IS CRASHING YOUR FOOTBALL PARTY. 

BABE WINE
FIND SOME BABE TODAY

BABE ROSÉ AND BABE GRIGIO WILL BE AVAILABLE IN MOST PROVINCES SOON.